Heal Within

Creative Direction • Marketing Strategy • Photography • Design • Ad management • Social media management

To craft their brand position, and support a standout launch, I worked with Heal Within on their full rollout from strategy to execution.

Entering a highly competitive, already saturated market such as the supplement industry required a strong aesthetic and message. As such, Heal Within was positioned as a disrupter thanks to their core commitment of providing high-strength, research supported formulations of mushrooms and herbs – science rooted in the natural world, This flowed to inform their visual identity; clean with organic elements, rich colour, and highly considered.

Over the course of my work with Heal Within, I supported their team through brand positioning workshops, consulted on the evolution of their design, co-developed their marketing strategy, directed, designed, photographed and implemented their launch campaign across all digital channels.